The now-classic "Metaphors We Live By" changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors sup Metaphors We Live by - George Lakoff, Mark Johnson od authora George Lakoff, Mark Johnson a nakladatelství za skvělé ceny na e-shopu Martinus. cz.