Marketingis the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors' DVD. * he only undergraduate textbook on marketing principles featuring extensive digital material (on both website and DVD) that is fully integrated with the textbook to offer a blended learning solution. * Marketing - Paul Baines od authora Paul Baines a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Paul Baines |
| Jazyk |
anglický |
| Rok vydání |
2008 |
| Typ |
filmy |
| Nakladatelství |
Oxford University Press |
