For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approachMarketing: An Introduction shows students how customer value — creating it and capturing it — drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Thr Marketing: An Introduction - Gary Armstrong, Philip Kotler, Marc Oliver Opresnik od authora Gary Armstrong, Philip Kotler, Marc Oliver Opresnik a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Gary Armstrong, Philip Kotler, Marc Oliver Opresnik |
| Jazyk |
anglický |
| Počet stran |
680 |
| Rok vydání |
2019 |
| Typ |
filmy |
| Nakladatelství |
Pearson |
