Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance. This book provides an introduction to these three areas, a section being devoted to each. 'People and organisations' covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. 'Marketing' begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. ' Management in English Language Teaching: PB - Jack Herer, Ron White od authora Jack Herer, Ron White a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Jack Herer, Ron White |
| Jazyk |
anglický |
| Počet stran |
356 |
| Rok vydání |
1991 |
| Žánr |
zjednodušená četba |
| Nakladatelství |
Cambridge University Press |
