A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change - the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate lo Logos Redesigned - David E. Carter od authora David E. Carter a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
David E. Carter |
| Jazyk |
anglický |
| Počet stran |
200 |
| Rok vydání |
2005 |
| Typ |
filmy |
| Nakladatelství |
HarperCollins |
