Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Muller, described as the "logo detectiv Logo Beginnings - Jens Muller od authora Jens Muller a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
Autor |
Jens Muller |
Jazyk |
anglický |
Počet stran |
432 |
Rok vydání |
2022 |
Nakladatelství |
Taschen |