Mobile web use overtook desktop use in 2016, with the rise in the former doubling the fall in the latter. This increase in mobile traffic has made mobile user experience one of the most important factors in the success of a product or website. Providing great user experience is essential from the first second. More than 60% of users will not return to a mobile site that they had trouble accessing, and this means that content, navigation and visual design elements must be twice as intuitive as they are on a desktop. In the face of these trends, designers must constantly keep in mind the Interactive Design for Screen - Flamant od authora a nakladatelství za skvělé ceny na e-shopu Martinus. cz.