The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to companies developing highly successful products and brands. With tales covering brands including Angry Birds, Diners Club, Fanta, Netflix, Viagra, Victoria's Secret and AirBnB, you will find out how one size does not fit all, and that ideas can be sparked by anything and everything - from anger to embarrassment, from people watching to biomimicry (bor Inspiring Innovation - Giles Lury od authora Giles Lury a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Giles Lury |
| Jazyk |
anglický |
| Počet stran |
256 |
| Rok vydání |
2019 |
| Typ |
filmy |
| Nakladatelství |
LID Publishing |
