Chermayeff and Geismar's visual identities are instantly recognizable by countless millions around the world (one identity—the official logo for the U. S. Bicentennial-even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to Identify - Tom Geismar, Sagi Haviv, Ivan Chermayeff od authora Tom Geismar, Sagi Haviv, Ivan Chermayeff a nakladatelství za skvělé ceny na e-shopu Martinus. cz.