The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the minds black box with the latest tools of neuroscience, theyre discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reasonand the precise mix depends on the situation. When buying a house, for example, its best to let our unconscious mull ove How We Decide - Jonah Lehrer od authora Jonah Lehrer a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Jonah Lehrer |
| Jazyk |
anglický |
| Počet stran |
256 |
| Rok vydání |
2010 |
| Nakladatelství |
HMH Books |
