You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee pro How to Win Work: The Architect's Guide to Business Development and Marketing - Jan Knikker od authora Jan Knikker a nakladatelství za skvělé ceny na e-shopu Martinus. cz.