Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App* Explains how products influence our behaviour'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, an Hooked - Nir Eyal od authora Nir Eyal a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Nir Eyal |
| Jazyk |
anglický |
| Počet stran |
256 |
| Rok vydání |
2014 |
| Žánr |
naučná |
| Nakladatelství |
Thought Catalog Books |
