The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity―while critical―is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhanc Hey Whipple, Squeeze This - Luke Sullivan od authora Luke Sullivan a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Luke Sullivan |
| Jazyk |
anglický |
| Počet stran |
416 |
| Rok vydání |
2022 |
| Nakladatelství |
John Wiley & Sons |
