What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Hegarty on Advertising - John Hegarty od authora John Hegarty a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
John Hegarty |
| Jazyk |
anglický |
| Počet stran |
232 |
| Rok vydání |
2017 |
| Typ |
filmy |
| Nakladatelství |
Thames & Hudson |
