Changes within the travel industry, such as globalization, consumerism, and advancements in technology, have transformed travel agencies into highly competitive businesses. To remain successful, new business approaches and models must be created in the global tourism and hospitality industry. Travel companies continue to expand their businesses in different countries and seek to collaborate with international entrepreneurs, developing the need for cross-cultural strategies and policies. As travel agencies flourish, identifying these business practices is necessary for these organizations to ob Handbook of Research on International Travel Agency and Tour Operation Management - Mohinder Chand Dhiman (Editor), Vinay Chauhan (Editor) od authora Mohinder Chand Dhiman (Editor), Vinay Chauhan (Editor) a nakladatelství za skvělé ceny na e-shopu Martinus. cz.