Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this “legwork” with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc. , designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, h Graphic Designer's Research Manual - Jennifer and Kenneth Visocky O'Grady od authora Jennifer and Kenneth Visocky O'Grady a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Jennifer and Kenneth Visocky O'Grady |
| Jazyk |
anglický |
| Počet stran |
192 |
| Rok vydání |
2006 |
| Typ |
filmy |
| Nakladatelství |
Rockport |
