When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be Good Strategy/Bad Strategy - Richard Rumelt od authora Richard Rumelt a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Richard Rumelt |
| Jazyk |
anglický |
| Rok vydání |
2011 |
| Žánr |
naučná |
| Nakladatelství |
Profile |
