When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow's challenges, not by divining something the world has never seen, but by borrowing from yesterday's solutions - often in the most unexpected ways. Just as millions of years of evolution have helped craft the wing and dorsal fin, thousands of engineers, designers, marketers and advertisers have toiled to solve m Evolutionary Ideas - Sam Tatam od authora Sam Tatam a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Sam Tatam |
| Jazyk |
anglický |
| Počet stran |
364 |
| Rok vydání |
2022 |
| Žánr |
naučná |
| Nakladatelství |
Harriman House |
