Essential Guide to Marketing Planning 3e takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of Essential Guide to Marketing Planning - Marian Burk Wood od authora Marian Burk Wood a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Marian Burk Wood |
| Jazyk |
anglický |
| Počet stran |
328 |
| Rok vydání |
2013 |
| Typ |
filmy |
| Nakladatelství |
Pearson |
