Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consum Emotion By Design - Greg Hoffman od authora Greg Hoffman a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Greg Hoffman |
| Jazyk |
anglický |
| Počet stran |
304 |
| Rok vydání |
2022 |
| Nakladatelství |
Twelve |
