This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and comp Editing by Design - Jan V. White, Alex W. White od authora Jan V. White, Alex W. White a nakladatelství za skvělé ceny na e-shopu Martinus. cz.