The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to i Marketing Research Kit For Dummies - Jeremy Sierra, Michael Hyman od authora Jeremy Sierra, Michael Hyman a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
Autor |
Jeremy Sierra, Michael Hyman |
Jazyk |
anglický |
Rok vydání |
2010 |
Nakladatelství |
Wiley |