Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select Marketing Automation For Dummies - Mathew Sweezey od authora Mathew Sweezey a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Mathew Sweezey |
| Jazyk |
anglický |
| Rok vydání |
2014 |
| Nakladatelství |
Wiley |
