Trust plays a critical part during the online shopping process. Engaging customers and building long-term brand trust is vital for enterprises that rely on e-commerce. But the rise of digital and social media platforms has created a new commercial environment, meaning current strategic models and branding practices are quickly becoming outdated and ineffectual. With greater corporate transparency, consumer empowerment and online activism come new commercial opportunities and pitfalls. Exploring both the positives and negatives, Digital Trust outlines the ways in which SMEs and e-SMEs can Digital Trust - Barry Connolly od authora Barry Connolly a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Barry Connolly |
| Jazyk |
anglický |
| Počet stran |
256 |
| Rok vydání |
2020 |
| Typ |
filmy |
| Nakladatelství |
Bloomsbury |
