New in paperback, this book presents Dieter Rams' aesthetic philosophy through highlights from a forty-year career designing iconic consumer products that enhance our daily lives. For decades, anyone who cared about product design looked to the Braun label when choosing their appliances, radios, and other consumer items. Dieter Rams, the guiding force behind the Braun look, breaks down his design principles and processes in this elegant new paperback edition. Enumerating each of his ten principles such as "good design is innovative"; "good design is aesthetic"; "good design is useful Dieter Rams: Ten Principles for Good Design - Prestel od authora a nakladatelství za skvělé ceny na e-shopu Martinus. cz.