Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. Crossing the Chasm - Geoffrey A. Moore od authora Geoffrey A. Moore a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Geoffrey A. Moore |
| Jazyk |
anglický |
| Počet stran |
256 |
| Rok vydání |
2009 |
| Žánr |
naučná |
| Nakladatelství |
HarperCollins |
