Creative Content Kit is a four-step process for creating content strategy, inspired by 'The System of Publishing' theory (Bhaskar, 2013). Each stage contains a set of cards with methods, content types, platforms and tools. The deck of 65 cards is made for content professionals and non-specialist to ideate, test and solve content problems. It provides a helpful visual structure to ease communication in planning alone, with your team and clients. The first stage, Model, consists of cards with methods and tools that help you define the reason why your content needs to exist. You will start Creative Content Kit - Ana Bender od authora Ana Bender a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Ana Bender |
| Jazyk |
anglický |
| Počet stran |
65 |
| Rok vydání |
2020 |
| Nakladatelství |
BIS |
