Innovation is an important managerial instrument - but many of us struggle with how to approach it. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation or service design, brand development, new business development or organizational development. It contains practical guidance through every stage. Creating Innovative Products and Services - Gijs van Wulfen od authora Gijs van Wulfen a nakladatelství za skvělé ceny na e-shopu Martinus. cz.