When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne - Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the Converted - Neil Hoyne od authora Neil Hoyne a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Neil Hoyne |
| Jazyk |
anglický |
| Počet stran |
240 |
| Rok vydání |
2022 |
| Žánr |
naučná |
| Nakladatelství |
Bantam Press |
