Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions. It is between 8. 5 and 30 times more effective than traditional media. But want to know the best thing Contagious - Jonah Berger od authora Jonah Berger a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Jonah Berger |
| Jazyk |
anglický |
| Počet stran |
256 |
| Rok vydání |
2014 |
| Typ |
filmy |
| Nakladatelství |
Simon & Schuster |
