The success of a piece of communication has always been dependent on the connection between content, form, audience and context what the message is, who its aimed at, what it looks like, and how and where its communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigati Communication Design - Derek Yates, Jessie Price od authora Derek Yates, Jessie Price a nakladatelství za skvělé ceny na e-shopu Martinus. cz.