Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where “likes” stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way. As Lennon and McCartney wrote a half century ago, money can’t buy you love. But in today’s world, where people have become desensi­tized - even disillusioned - by ad campaigns and marketing slogans, that maxim needs an update: Money can’t even buy you like. That’s because we’ve entered t Can't Buy Me Like - Bob Garfield, Doug Levy od authora Bob Garfield, Doug Levy a nakladatelství za skvělé ceny na e-shopu Martinus. cz.