Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, an Branded Interactions - Marco Spies od authora Marco Spies a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Marco Spies |
| Jazyk |
anglický |
| Počet stran |
360 |
| Rok vydání |
2015 |
| Typ |
filmy |
| Nakladatelství |
Thames & Hudson |
