Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience. The authors continue the story here with the brand vandals going one step further; mobilising themselves, and the Internet, to wage war on organisations and willfully cause lasting reputational damage. Brand Vandals - Stephen Waddington, Steve Earl od authora Stephen Waddington, Steve Earl a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Stephen Waddington, Steve Earl |
| Jazyk |
anglický |
| Počet stran |
271 |
| Rok vydání |
2013 |
| Typ |
filmy |
| Nakladatelství |
Bloomsbury |
