The future of spatial branding experiences. New concepts for communicating brands via architecture, trade show presentations, shops, and interior design. Brand communication is becoming increasingly sophisticated and diversified. Today, the consistent implementation of a corporate design is not enough to keep a brand relevant. More and more companies are discovering the benefit of spatial brand experiences for communicating their messages effectively on an emotional level. Until recently, uniformity was the rule. Today, however, an impressive range of ideas, concepts, variations, and experienc Brand Spaces - Sven Ehmann od authora Sven Ehmann a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
Autor |
Sven Ehmann |
Jazyk |
anglický |
Počet stran |
240 |
Rok vydání |
2013 |
Nakladatelství |
Gestalten Verlag |