Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for tar Brainfluence - Roger Dooley od authora Roger Dooley a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Roger Dooley |
| Jazyk |
anglický |
| Počet stran |
304 |
| Rok vydání |
2011 |
| Typ |
filmy |
| Nakladatelství |
John Wiley & Sons |
