Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3. 6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people's confidence and seize new growth, guiding you step by step through how to take your organization from a red ocean, crowded with competition, to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Blue Ocean Shift - Renee Mauborgne, W. Chan Kim od authora Renee Mauborgne, W. Chan Kim a nakladatelství za skvělé ceny na e-shopu Martinus. cz.