The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the Behavioral Insights - Michael Hallsworth, Elspeth Kirkman od authora Michael Hallsworth, Elspeth Kirkman a nakladatelství za skvělé ceny na e-shopu Martinus. cz.