B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a 'wow' to their customers. Achieving this 'wow' factor helps organizations distinguish themselves from their competition, while simultaneously winning new business and retaining existing clients. B2B Customer Experience is the essential handbook that guides the reader th B2B Customer Experience - Nicholas Hague, Paul Hague od authora Nicholas Hague, Paul Hague a nakladatelství za skvělé ceny na e-shopu Martinus. cz.