This book is an introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums and publishing, to name a few. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, photography and more, there are case studies of successful ar Art Direction Explained, At Last! - Steven Heller, Véronique Vienne od authora Steven Heller, Véronique Vienne a nakladatelství za skvělé ceny na e-shopu Martinus. cz.