More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all of its own, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past thirty years, charting influences from the political and social upheavals of the 1960s to the influence of the Internet in the 1990s. Each chapter includes an interview with a key figure in advertising Eincluding Italy’s Oliviero Toscani of the controversial Benetton campaigns, American comedian and American-Exp Advertising Today - Warren Berger od authora Warren Berger a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Warren Berger |
| Jazyk |
anglický |
| Počet stran |
512 |
| Rok vydání |
2004 |
| Žánr |
naučná |
| Typ |
filmy |
| Nakladatelství |
Phaidon |
