With straightforward advice and humour, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: 3 Reasons People Talk About You; 4 Rules of Word of Mouth Marketing; 5 Ts of Word of Mouth Marketing; 6 Big Ideas: Deep Stuff Th Word of Mouth Marketing - Andy Sernovitz, Guy Kawasaki, Seth Godin od authora Andy Sernovitz, Guy Kawasaki, Seth Godin a nakladatelství za skvělé ceny na e-shopu Martinus. cz.