This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key. It all starts with how the buyer initially says, "No. " Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other optio When Bruyere Say No - Tom Hopkins, Ben Katt od authora Tom Hopkins, Ben Katt a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Tom Hopkins, Ben Katt |
| Jazyk |
anglický |
| Počet stran |
320 |
| Rok vydání |
2014 |
| Typ |
filmy |
| Nakladatelství |
Hodder and Stoughton |
