Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer be Waiting for Your Cat to Bark? - Bryan Eisenberg, Jeffrey Eisenberg od authora Bryan Eisenberg, Jeffrey Eisenberg a nakladatelství za skvělé ceny na e-shopu Martinus. cz.