A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a mar The Nonprofit Marketing Guide - Kivi Leroux Miller od authora Kivi Leroux Miller a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Kivi Leroux Miller |
| Jazyk |
anglický |
| Počet stran |
256 |
| Rok vydání |
2010 |
| Typ |
filmy |
| Nakladatelství |
Jossey Bass |
