Most business models are transactional. They are focused on a specific exchange. They match riders with drivers, sellers with buyers, hosts with travelers. They thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that is small, nimble, and doesn't care much about its brand, and it either rushes past you or mows you down. In The Interaction Field, branding expert and author Erich Joachimsthaler explains that the only way to survive and thrive in this environment is through the Interaction Field model. An interaction field company i The Interaction Field - Erich Joachimsthaler od authora Erich Joachimsthaler a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Erich Joachimsthaler |
| Jazyk |
anglický |
| Počet stran |
240 |
| Rok vydání |
2020 |
| Nakladatelství |
Public Affairs |
