In this brilliant smart-thinking book about the power and influence of social media, Professor Sinan Aral shows how 'hyper-socialization' has profoundly changed us. Why does fake news spread faster than the truth? Do products and ideas become popular because they are good or because they are rated highly online? How does influence actually work and what does it mean to be influential? Which strategies and tactics can help businesses survive and thrive in the New Social Age? Human beings have always been a social species. We've been communicating and cooperating with one another since the The Hype Machine - Sinan Aral od authora Sinan Aral a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Sinan Aral |
| Jazyk |
anglický |
| Počet stran |
352 |
| Rok vydání |
2020 |
| Typ |
filmy |
| Nakladatelství |
HarperCollins |
