Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony′s decline and Samsung′s rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies′ organizational processes and their executives′ political behavior. This book is a must–read for any senior executive. Constantinos Markides: Robert P. Bauman Professor of Strategic Leade Sony vs. Samsung: The Inside Story of the Electronics' Giants Battle for Global Supremacy - SeaJin Chang od authora SeaJin Chang a nakladatelství za skvělé ceny na e-shopu Martinus. cz.