The creation of a logotype as one of the most important elements of corporate design is a challenging task for commu- nication designers. The concept that a good logotype is by definition a persua- sive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric con- cepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utili Rhetoric of Logos - Eduard Helmann od authora Eduard Helmann a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
Autor |
Eduard Helmann |
Jazyk |
anglický |
Počet stran |
160 |
Rok vydání |
2016 |
Typ |
filmy |
Nakladatelství |
Braun |