Help readers learn how to create value through customer connections and engagement. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing informa Principles of Marketing - Gary Armstrong Philip T. Kotler od authora Gary Armstrong Philip T. Kotler a nakladatelství za skvělé ceny na e-shopu Martinus. cz.
| Autor |
Gary Armstrong Philip T. Kotler |
| Jazyk |
anglický |
| Počet stran |
736 |
| Rok vydání |
2017 |
| Nakladatelství |
Pearson |
